1. Nutritional Value: Matsutake is rich in proteins, 18 kinds of amino acids, 14 essential trace elements for the human body, as well as various small molecular active substances, which are easily absorbed by the human body and have a significant nourishing effect on people who are physically weak and have low immunity.

2. Medicinal Value: Matsutake has effects such as strengthening the body, benefiting the intestines, regulating qi, resolving phlegm, and expelling parasites, and can enhance the body's own immune ability. It is one of the edible fungi with better anti-cancer effects.

3. Economic Benefits: Due to its scarcity and high demand, matsutake has become an edible fungus with high economic value, playing an important role in increasing farmers' income and promoting local economic development.

4. Freshness: The freshness of matsutake is one of its important selling points. Fresh matsutake not only tastes delicious, but also maximizes its nutritional and medicinal value.

5. Quality Assurance: Insisting on selling authentic and fresh matsutake ensures that consumers can experience the high-quality ingredients that leave a lasting fragrance in the mouth. This commitment to quality is also an important selling point of matsutake.

6. Healthy Living: As a natural and pollution-free food, matsutake meets modern people's pursuit of a healthy lifestyle. Its additive-free and pure natural characteristics have become an important selling point.